Our
Mission
We inspire your journey to perform at your best. We study the strength with which you operate to deliver the most innovative uniforms in the world.

Jaanuu | \ ˈjä-nü \ | jah-new

Derived from the Hindi word for life: Jaan.

In reverence to all that life challenges us to face, accept and overcome.
Through life’s journey, we grow.

Our core values represent our heart and soul.
Jaanuu’s core values are our north star — the tenets we observe to build community, guide our decisions, and drive the direction of our business. As we grow, these values will remain the center of gravity for our vision and brand integrity.
EMPOWERING
We’re committed to actively empower our community, and to inspire each of us to discover our individual strengths and rise to unique challenges.
AUTHENTIC
Our authenticity stems from the insider’s perspective that our co-founder, a doctor, brings to the brand. As a collective, we’ll consistently reflect the realities, both pretty and gritty, of the medical professional.
INTIMATE
We take an unguarded, heart-on-sleeve approach. We’re in a committed relationship with our consumer and don’t shy away from emotion, communication and empathy to help us create a one-on-one, deeper bond.
RAW & REAL
We’re willing to have tough conversations, instead of sugarcoating the realities of these professions. We make a point to acknowledge the pain, physical and emotional, endured in pursuit of a higher purpose.
INCLUSIVE
We embrace all colors, gender identities, physiques, and ages, as well any point of view that doesn’t exclude or marginalize others. We’ll seek to speak up, reach out, and look inward in response to social issues, and to celebrate the underdog who rises to systemic obstacles and challenges.
INNOVATIVE
We use data, science and technology with the art and soul of creativity and beauty to create a powerful relationship where the product connects to the emotion of performing at one’s best.
CHALLENGE
ACCEPTED

We're here to support your journey as you accept and overcome challenges. It is this strength with which you operate that inspires us to honor your road to achieving greatness.

WATCH JOURNEYS NOW

CHALLENGE ACCEPTED

We're here to support your journey as you accept and overcome challenges. It is this strength with which you operate that inspires us to honor your road to achieving greatness.

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