One saved lives. The other saved financial models for a living. Some say a perfect team, others say just a sister/brother combo with a dream.
Founded by Pediatrician to the stars, Dr. Neela Sethi Young and private equity investor (and younger brother) Shaan Sethi, Jaanuu was formed in 2013 to reinvent the medical apparel category with contemporary, runway-inspired fashion. The company was named Jaanuu for its Hindi meaning of “sweetheart”, a term of endearment used in many cultures for someone you love, often a child.
Since the early days of brother/sister strategy sessions, we have formed a brilliant team of designers, production gurus, software developers and many more who have trained at, invested in or worked with the finest of companies including Lululemon, Bisou Bisou, Skechers, American Eagle Outfitters, Quiksilver and DSW.
We like to call ourselves a wrecking crew of fresh talent challenging the traditional norms in the world of medical apparel.
We are always grateful to those that help us spread the word.
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