Privacy Policy

Last Updated: October 1, 2026

JAANUU Holdings, LLC (“JAANUU,” “we,” or “our”) respects your privacy. This Privacy Policy describes how we collect, use, disclose, and otherwise process personal information when you visit or use our websites, purchase our products, communicate with us, participate in our rewards, referral, affiliate, or promotional programs, or otherwise interact with us. This Privacy Policy also describes choices and rights that may be available to you under applicable privacy laws.

1. Personal Information We Collect

The personal information we collect depends on how you interact with us and may include the following categories:

• Contact and account information. Name, email address, postal and billing address, telephone number, account credentials, and other information you provide when creating or maintaining an account.
• Transaction and commercial information. Products viewed, purchased, returned, or considered; order history; shipping and delivery information; transaction information; discounts, gift cards, and other purchasing activity.
• Payment information. Payments are processed by third-party payment providers. We may receive transaction confirmations and limited payment-related information but generally do not receive or store complete payment card numbers.
• Communications and customer-service information. Information you provide when you contact customer service, submit a form, respond to a survey, communicate with our chatbot or other customer-service tools, or otherwise communicate with us.
• Rewards, referral, and promotional information. If you participate in our rewards or referral programs, we may collect information such as points balances, rewards and redemption activity, VIP or membership status, referral activity, engagement with program features, and, if you choose to provide it, preferences or birthday information.
• Internet, device, and network activity. IP address, browser and device information, operating system, device identifiers, pages viewed, links clicked, referring and exit pages, dates and times of visits, shopping and browsing activity, interactions with advertisements, and similar information concerning your interaction with our Services.
• Approximate location information. We may infer approximate location from information such as your IP address.
• Marketing and advertising information. Information concerning your interactions with our advertisements, emails, text messages, and marketing campaigns, including whether you opened or interacted with a communication or advertisement.
• Preferences and inferences. Information reflecting your preferences, interests, likely product interests, and similar inferences that we may derive from your purchases, browsing behavior, rewards activity, and interactions with our Services.

We may also receive information from service providers, advertising and analytics providers, social media platforms, referral and affiliate partners, and other third parties.

2.  How We Use Personal Information

We may use personal information to:

• provide, operate, maintain, and improve our websites and services;
• process and fulfill orders, payments, returns, exchanges, and deliveries;
• create and administer customer accounts;
• provide customer service and respond to inquiries;
• personalize products, content, recommendations, and customer experiences;
• operate our rewards, referral, affiliate, and promotional programs;
• send transactional and administrative communications;
• send marketing communications where permitted by law;
• measure, analyze, and improve our websites, products, advertising, and marketing;
• provide and measure advertising, including interest-based advertising;
• detect and prevent fraud, misuse, security incidents, and other unlawful activity;
• maintain the security and integrity of our systems;
• comply with legal and regulatory requirements;
• establish, exercise, or defend legal claims; and
• carry out other purposes disclosed to you when we collect the information or with your consent.

3. Cookies, Pixels, and Similar Technologies

We and our service providers and advertising partners use cookies, pixels, web beacons, tags, software development tools, and other similar technologies to operate our websites, remember your preferences, understand how visitors use our websites, personalize content, measure advertising and marketing performance, and provide advertisements that may be relevant to your interests.

These technologies generally fall into the following categories:

• Essential and functional technologies. These technologies support functions such as site navigation, account access, shopping carts, checkout, security, fraud prevention, and customer preferences.
• Analytics and performance technologies. These technologies help us understand how visitors use our websites, identify technical issues, measure traffic and performance, and improve our Services. For example, we use services such as Google Analytics.
• Advertising technologies. We and advertising partners may use cookies, pixels, and similar technologies to measure advertising campaigns, understand interactions with advertisements, create audiences, and deliver or assist in delivering advertisements on other websites and services. Our advertising partners may include companies such as Google, Meta (including Facebook and Instagram), and TikTok.
• Personalization and marketing technologies. We use technologies to personalize customer communications and product recommendations and to support functions such as abandoned-cart reminders, back-in-stock notices, and other email and text marketing. These technologies may also help us associate activity on our websites with information held by us or our service providers.
• Affiliate and social technologies. We may use technologies to operate affiliate, ambassador, referral, and social-media programs and to measure the performance of those programs.

Pixels and similar technologies are small electronic files or pieces of code that may be embedded in a webpage, advertisement, or electronic communication. They can allow us and third parties to determine whether a webpage or communication was viewed, measure interactions, recognize browsers or devices, and collect information about activity on our Services.

We use service providers and other third parties to support website functionality, analytics, advertising and campaign measurement, personalization, email and text communications, affiliate and referral programs, and related functions.  These providers may use cookies, pixels, tags, and similar technologies on our behalf or, where applicable, for their own purposes subject to applicable law and your privacy choices.  The providers and technologies we use may change from time to time. 

Your Cookie Choices

You may manage available cookie and tracking preferences through the cookie settings tool available on our website. You can also modify browser settings to block or delete certain cookies, although doing so may affect website functionality.

Where required by applicable law, we treat recognized browser-based opt-out preference signals, such as the Global Privacy Control ("GPC"), as a request to opt out of the sale or sharing of personal information associated with that browser or device.

Browser "Do Not Track" signals are different from legally recognized opt-out preference signals, and we may not respond to Do Not Track signals where not required by law.

4. Advertising and Analytics

We work with analytics and advertising providers to understand use of our Services, measure advertising effectiveness, create audiences, and advertise JAANUU products on other websites, applications, social media platforms, and digital services.

These providers may collect or receive identifiers, internet or network activity, device information, commercial information, and information about your interactions with our Services and advertisements. Depending on applicable law and the nature of our arrangements with these providers, certain disclosures of personal information for advertising purposes may be considered a "sale," "sharing," or "targeted advertising."

You may exercise applicable opt-out rights through the Your Privacy Choices link on our website and through our cookie settings tool.

Even after you opt out of interest-based or targeted advertising, you may continue to receive advertisements that are not based on your activity across different businesses, websites, or services.

5. How We Disclose Personal Information

We may disclose personal information to the following categories of recipients:

• Service providers and contractors. We use providers that assist with e-commerce, website hosting, payment processing, order fulfillment, shipping, data hosting, customer support, communications, email and SMS messaging, analytics, fraud prevention, security, accessibility, loyalty programs, and other business functions.
• Analytics and advertising partners. We may disclose information to companies that provide analytics, advertising, campaign measurement, attribution, audience creation, and related services.
• Rewards, referral, and affiliate providers. We may disclose information to providers that operate or support rewards, referral, ambassador, and affiliate programs.
• Social media platforms. When you interact with social media features or when we advertise through social media platforms, information may be disclosed to or collected by those platforms.
• Professional advisors. We may disclose information to attorneys, accountants, auditors, insurers, consultants, and other professional advisors.
• Government authorities and other parties for legal purposes. We may disclose information if we believe disclosure is necessary to comply with law, legal process, or governmental requests; enforce our agreements; investigate fraud or security incidents; or protect the rights, property, or safety of JAANUU or others.
• Business transactions. Personal information may be disclosed or transferred in connection with a merger, acquisition, financing, reorganization, bankruptcy, sale of assets, or other corporate transaction.

We may also disclose information at your direction, with your consent, or as otherwise disclosed when the information is collected.

6. Customer Support and Chatbot

We use third party service providers to provide customer support, including chatbot and helpdesk functionality. If you communicate with us through these services, your messages and information associated with the conversation may be processed and stored by our service providers on our behalf.

Our service providers are restricted from using JAANUU chatbot conversations and associated customer data to train third-party foundation models or for unrelated independent purposes. Chatbot and customer-service conversations are currently stored in our service providers’ systems in the United States and may be retained as part of the customer-support ticket history for up to 12 months.

Please do not provide sensitive information through the chatbot unless it is necessary for us to assist you.

7. Rewards and Loyalty Program

JAANUU offers a rewards and loyalty program through which participating customers may receive points, discounts, rewards, exclusive offers, birthday benefits, and other benefits.

When you participate, we may collect and maintain loyalty-related information such as your points balance, loyalty or VIP status, referrals, rewards and redemption activity, engagement with the program, and optional preferences or birthday information.

Participation in the rewards program does not require you to agree to receive marketing email or text messages.

Our loyalty provider may integrate with our marketing service providers. For example, loyalty information such as points balances, loyalty status, referral activity, rewards, redemptions, and related events may be transmitted to Klaviyo so that we can segment communications and personalize marketing.

Notice of Financial Incentive

Certain aspects of our rewards program may constitute a “financial incentive” or “price or service difference” under California law because participants provide personal information in connection with receiving program benefits. Participation is voluntary. You may withdraw from the program at any time in accordance with the applicable program terms. We will not discriminate against you for exercising your privacy rights.

8. Email and Text Messages

If you elect to receive promotional emails, you may unsubscribe by following the unsubscribe instructions included in the email.

If you elect to receive marketing text messages, you may opt out by replying STOP. You may receive service-related or transactional messages even if you opt out of marketing communications where permitted by law.

We do not disclose your SMS opt-in or consent information to third parties for their own unrelated marketing purposes. We may disclose that information to vendors that assist us in providing our messaging program and related services.

9. Data Retention

We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including providing products and services, maintaining customer accounts, processing transactions, maintaining appropriate business and financial records, complying with legal obligations, resolving disputes, preventing fraud and abuse, and enforcing our agreements.

The retention period for particular information may depend on the nature of the information, why it was collected, legal or contractual requirements, and our legitimate business needs.

When personal information is no longer reasonably necessary for the purposes for which it was collected, we may delete, deidentify, or aggregate it in accordance with applicable law.

10. Security

We use reasonable administrative, technical, and physical safeguards designed to protect personal information. However, no method of transmission over the Internet or electronic storage is completely secure, and we cannot guarantee absolute security.

Our online store is hosted through Shopify, which maintains PCI DSS compliance for payment processing infrastructure. Payment information may also be processed by other payment providers subject to their own security and privacy practices.

11. Your Privacy Rights 

Depending on where you live, applicable privacy laws may provide rights concerning your personal information, which may include the right to:

• request access to personal information we maintain about you;
• request information concerning categories of personal information we collect, use, disclose, sell, or share;
• request correction of inaccurate personal information;
• request deletion of personal information;
• obtain a portable copy of certain personal information;
• opt out of the sale or sharing of personal information or the use of personal information for targeted advertising;
• limit certain uses and disclosures of sensitive personal information, where applicable;
• withdraw consent where processing is based on consent; and
• appeal certain decisions concerning a privacy request, where provided by applicable law.
• You may exercise available privacy rights through our Your Privacy Choices page or by contacting us as described below.

We may need to verify your identity before completing certain requests. You may also use an authorized agent where permitted by applicable law.

We will not discriminate against you for exercising privacy rights.

12. California Privacy Notice

This section supplements the remainder of this Privacy Policy for California residents and is intended to provide disclosures required by the California Consumer Privacy Act, as amended by the California Privacy Rights Act ("CCPA").

During the preceding 12 months, we may have collected the following categories of personal information:

CCPA Category	Examples Applicable to JAANUU
Identifiers	Name, email address, postal address, telephone number, account identifiers, IP address
Customer-record information	Contact and account information
Commercial information	Purchase history, products viewed or considered, returns, rewards activity
Internet or other electronic network activity	Browsing, device, website, and advertising interaction data
Geolocation information	Approximate location derived from IP address
Professional or employment information	Profession or occupational information if voluntarily provided
Inferences	Preferences, interests, product recommendations, marketing segments

We collect these categories from consumers directly, automatically through our websites and technologies, and from service providers, advertising and analytics partners, referral partners, social media platforms, and other third parties.

We use these categories for the business and commercial purposes described in this Privacy Policy.

We may disclose these categories of personal information to service providers and contractors for business purposes.

We may also disclose identifiers, commercial information, internet or network activity, and inferences to advertising and analytics partners in connection with interest-based advertising and related advertising services. Depending on the circumstances, California law may characterize certain of these disclosures as the sale or sharing of personal information.

We do not sell personal information for money.

California residents have the right to request access, correction, or deletion of personal information; to obtain information about our collection and disclosure practices; and to opt out of the sale or sharing of personal information. Where applicable, California residents may also have the right to limit certain uses or disclosures of sensitive personal information.

To exercise your right to opt out of sale or sharing, please use the Your Privacy Choices link or cookie settings tool available on our website.

We also honor legally recognized opt-out preference signals such as GPC as required by California law.

We do not knowingly sell or share personal information of consumers under 16 years of age.

13. International Users

Our Services may be available to individuals located outside the United States. If you access or use our Services from another country, your personal information may be collected, processed, transferred to, and stored in the United States and other countries in which we or our
service providers operate.

Depending on where you are located, applicable privacy laws may provide you with additional rights regarding your personal information. Where required by applicable law, we will provide
applicable privacy rights and process personal information in accordance with applicable legal requirements. You may contact us using the information provided below to exercise a privacy right or ask questions about our privacy practices.

14. Children’s Privacy

Our Services are not directed to children under 13, and we do not knowingly collect personal information from children under 13. If we learn that we have collected personal information from a child under 13 without legally required authorization, we will take appropriate steps to delete it.

15. Third Party Websites and Services

Our Services may contain links to websites, applications, social media platforms, and services operated by third parties. Their privacy practices are governed by their own privacy policies, and we encourage you to review those policies.

16. Changes to this Privacy Policy

We may update this Privacy Policy periodically to reflect changes in our practices, technologies, legal requirements, or other factors. When we make changes, we will update the "Last Updated" date above and provide any additional notice required by applicable law.

17. Contact Us

If you have questions about this Privacy Policy or would like to exercise a privacy right, please contact:

JAANUU Holdings, LLC
127 Penn Street
El Segundo, CA 90245
support@jaanuu.com
californiaprivacy@jaanuu.com