The Espresso Effect: When Scrubs Meet Coffee
Our bestselling brown is officially back—and if you’ve been waiting for it, you’re not alone.
Espresso has become a crowd favorite, selling out again and again in some of our most-loved styles. So when it was time for this rich, versatile shade to return, we wanted to celebrate it with the people who make everything we do worth it. And, naturally, we brought coffee.
A Little Pick-Me-Up, On Us
To celebrate Espresso’s comeback, we teamed up with a few JAANUU ambassadors across the country to bring the color into their communities. Dressed in their favorite Espresso scrubs, our ambassadors placed tear-off flyers in their areas with a pretty irresistible offer: free coffee and a free set of scrubs.
The concept was simple. Find the flyer. Tear off a gift card. Grab a coffee from a local shop and redeem your free scrub set online. It was part coffee run, part surprise, and entirely our way of saying, we see you.
And honestly, we knew coffee was a surefire way to boost morale (and energy levels). Healthcare workers reportedly consume an average of 3.6 cups of coffee per day. At that rate, keeping people caffeinated and happy felt like a pretty good place to start.
Espresso, Served With a Side of Joy
From city to city, our ambassadors helped turn an ordinary coffee run into a little moment of delight. There were surprises, smiles, fresh scrubs, and plenty of caffeine to go around—all centered around a color our community has loved from its first introduction.
For us, this activation was about more than bringing back a bestselling color. It was about showing up for the people who spend their days showing up for everyone else. Because sometimes caring for the care team looks like a free cup of coffee, a fresh set of scrubs, or simply a reason to smile during a busy day.
Espresso is officially back, and it’s better than ever. Available now in some of our top-rated styles for women and men.